Concert Tickets promo
Process:
With this scenario, I wanted to experiment with more than one example of mockups.
The general goal:
Give a reason to the user to go out to the show
Do it in a way that’s short and quick to the point.
Example 1:
The straightforward statement of there being a show happening with one of the user’s band’s they’ve specifically listed in their Top 5 with the app.
Example 2:
I also wanted to experiment with a new questioning concept/ technique that I’d researched as a technique used by the FBI some writers use.
They set up their questions for a “no” response from their subjects as opposed to a “yes”.
When a subject is made to respond ‘yes’, they can sometimes feel cornered and put up a defense. A response of ‘no’ can give them a sense of safety and comfort and with more confidence they’re in control.
Scenario:
The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.
Challenge:
Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?
Headline: 30 characters max
Body: 45 characters max
Button: 25 characters
Error Screens
Auto Stop Shop
Scenario: The user is trying to view a website to help them buy a car. But, the content can’t load without the user’s location. They need to enter their ZIP code and first name.
Challenge: Ask them where they live and who they are without sounding like you're unnecessarily mining their data.
Headline: 25 characters,
Body: 45 characters, Button: 15 characters*
Major Bank
Entering Credit Card info into the Major Bank app…
(from the Major Bank app UX project)
As the user adds an additional credit card to their account, and makes an error (slide 2), they can go back to make their correction…
