The

Korg

Re-Issue Collection

AD #1…

“The day you thought would never come…the return of the Arp 2600 semi-modular synthesizer.

Faithfully recreated by the psychic engineers at Korg that brings back this sound designer’s treasure chest!

Take your songwriting productions to the highest analog heights, either onstage or in your DAW - all at a price that’s finally down to earth.

For limited release only - preorder yours today”

AD #2…

“The MS20 is back!

Back for you…

The songwriter. The producer. The performer.
We’ve recreated the vintage circuitry of the 70’s original to power your tracks to the sonic levels your audience have been dying to hear.

Available for the first time in 4 colors: black, white, green and blue.

For a limited run - pre-order Now!”

Brief:

  • Project description: Re-release of both the Arp 2600 semi-modular synthesizer, and the Korg MS-20 announcement.

  • Objectives: What is it you need this to do?
    Get keyboardists/ producers/ musicians to buy these updated, modern versions.

  • Target audience: Who exactly are you appealing to?
    Keyboardists, producers, guitarists.

  • Call to action: What do you want your audience to do as a result? Buy.

  • Tone and style: What kind of vibe do you want this piece to have? Conversational.

  • Customer pain points: What are the audience trying to escape?
    They’re trying to escape making all of their music exclusively on computers. A hands-on approach to composing and performing.

  • Barriers to purchase: What influences their decision to buy? What might make them say no? The price. The original versions of these boards are still available on the used market, but at an incredible markup (they’re so rare). We’re offering new versions of old technology at a more reasonable price.

  • Idea: Korg and Arp are among the most iconic names in synthesizers. And with the resurgence of interest in older style, hands-on analog keyboards, we want to capitalize on this by reviving these two classics!

  • Goal: the goal here is to not only excite the older generation of musicians that’re already familiar with these, but excite the younger, while not as familiar, and convince them of how essential these can be to any studio or live arsenal.